DIRECCIÓN ESTRATÉGICA ORIENTADA AL EMPRENDIMIENTO EN UNA EMPRESA DEPORTIVA

Abstract

This review article presents a bibliographic analysis aimed at identifying strategic management guidelines oriented toward the entrepreneurship of sports companies. The information was collected from databases such as Redalyc, Google Scholar, Science Direct, Wiley Online Library, and Taylor Francis Online, using the keyword "strategic management" in both Spanish and English to ensure reliable sources. The study population included 50 original articles, considering aspects such as authorship, number of publications, document type, countries, and languages. The results highlight that strategic management is one of the most critical factors in ensuring the successful development and market sustainability of sports companies.