PREVENCIÓN CONTRA LA COVID-19: LA INTENCIÓN DE COMPRA DEL EUCALIPTO DE FAMILIAS DE LA CIUDAD DE SUCRE

Abstract

The article has the principal objective of analyze the purchase intent about eucalyptus as a product to prevent the "COVID -19" on families from Sucre. We will calculate structure equations about PLS- SEM. With this objective it has been done a explanation descriptive research and it has been applied a two part survey. The first part has an interval scale and the second part is with items about likert scale. The main results shows that the facts like confidence, perceived control, use value and the culture can influence about purchase intent about natural medicine products. Keywords: Eucalyptus, natural medicine, post-pandemic, purchase intention, PLS.