Estrategia de comunicación creativa para identificar contenidos alterados vinculando la herramienta blockchain

Neo Data

Abstract

This text highlights the challenge of combating misinformation in today's communication ecosystem, especially in journalism. The solution to reduce informational risks is the use of blockchain, which guarantees the integrity of the information and prevents its manipulation. NeoCápsula, a project that combines digital media databases into a single source and identifies altered content, is presented as a solution. It presents original and altered images in a cross-media narrative that certifies the original source and authorship, while also facilitating the user's understanding and use of blockchain to detect alterations and trace the original authorship of digital images. The project contributes to reducing misinformation and ensuring the veracity of information in digital media, making it a significant development in creative communication.