MACROECONOMIC AND MICROECONOMIC ELEMENTS THAT AFFECT THE COMPETITIVE BUSINESS ENVIRONMENT IN COCHABAMBA, BOLIVIA.

Abstract

This article presents the macroeconomic and microeconomic elements that affect the business environment of Cochabamba Bolivia, from the perspective of the professors of the Commercial Engineering Career of the Military School of Engineering. The methodology used by Porter, Rivkin and Kanter was applied in the annual United States competitiveness survey (2012). The results reflect unfavorable conditions for a competitive business environment; the weakest areas being those of institutions and security, with negative expectations for the coming years; and the strongest areas are human capital and competence, with positive expectations in the following years.